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Sanjit Atwal

Co-Founder

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Best pitch presenter you’ve ever seen:

David Rowan (founding editor-in-chief of Wired UK). Cool. Unassuming. And never fails to spark the room.

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Best sports marketing campaign (that wasn’t yours):

There was a period of time that Nike football ads were the pinnacle of what we spoke about on the concrete playgrounds I grew up on. The Brazil airport ad probably pipped them all. Culturally persuasive.

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Best agency (that isn’t yours):

The work YouGov Sport produce is always of a high standard. That and Charlie Dundas is quite possibly the nicest person in the industry.

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Best young industry Talent:

I met Shurti Saujani of the ECB at an awards event and was blown away by the passion she exhibits for her job. She’s going to go far.

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Best sporting event attended:

My first visit to Anfield was a spiritual experience. Outside of that, Ashes + Lords + Box = happiness.

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Best sporting event on TV:

Champions League final.

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Best brand ambassador:

Colin Kaepernick

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Best industry event or conference:

Leaders, for the fact that it attracts the best and brightest from around the world into one handy-to-network venue.

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Best film containing a scene depicting the sports business:

Any Given Sunday.

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Best book recommendation:

Hooked by Nir Eyal.

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Best bar or pub:

I have a particular affection for sports bars based in busy terminals or stations...

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Best restaurant:

Sushi Samba. Lets all go right now.

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Best holiday resort:

Anywhere close to Full Moon Party...wait, I’m not in my 20’s anymore am I....Ok, hanging out around Playa Del Carman is always a safe bet.

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Best box set:

The Sopranos is in my opinion is the height of boxset wonderfulness.

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Best influence on your career:

Sir John Hegarty. He always came to the table with a unique view, a positive mindset and an open heart.

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Best dinner companions (min 4, max 6):

Barak Obama, Jurgen Klopp, Tiger Woods, Dali Lama, Snoop Dog and my son Artie.

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Best job in the sports biz:

I’d imagine you’d probably have a load of fun running the NBA.

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Best professional regret:

If I knew now what I did then I think my first business Squawka could have been far more successful...but then, it’s all a learning process.

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Best skill you most covet:

Adaptability

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Best trait you admire in others:

High emotional & social intelligence

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Best overrated virtue:

High exam results.

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Best ambition:

A single figure golf handicap. Absolute pipedream.

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