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Simon Dent

Founder - British Sports Museum, Simon Dent Management Limited & Dark Horses

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Best pitch presenter you’ve ever seen:

Andy Nairn – Founder of Dark Horses & Lucky Generals. The smartest person I’ve had the pleasure of working with. Measured, funny, uber bright and convincing. Prepares for every meeting like it’s his first job interview.

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Best sports marketing campaign (that wasn’t yours):

Gatorade Rematch. Tapping into the dream of winding back the clock and playing one last school match.

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Best agency (that isn’t yours):

Fuse – Great leaders in Lou Johnson and Stephen Hutchison. Brilliant culture and fantastic work ethic. We’ve worked side by side with them on numerous clients at Dark Horses.

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Best young industry talent:

Not really sure what classifies as ‘young’ anymore. On the assumption that its under 30 I would say Dark Horses strategist Mark Lloyd. Mark knows his sport, brand strategy and his cultural radar is always on point.

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Best sporting event attended:

Ajax v Tottenham – Champions League Semi Final 2019.

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Best sporting event on TV:

England v India 1990 series. Didn’t miss a ball in my school summer holidays. Balmy English summer and a full fridge at home. Gooch, Gower, Kapil Dev and Tendulkars first 100 aged 17. Take me back.

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Best brand ambassador:

Chris Kamara – Ladbrokes, Greene King, Gillette, Sky Sports and Marie Curie. We are about to announce 2 for the Euros as well. You won’t meet a more authentic, engaging hard working and down to earth sports personality.

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Best industry event or conference:

Sports Industry Awards every year & Soccerex in Miami 2018.

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Best film containing a scene depicting the sports business:

Jerry Maguire.

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Best book recommendation

Latest sports book recommendation – Eddie Hearn – Relentless

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Best bar or pub:

The Two Brewers, Tottenham.

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Best restaurant:

River Café, Hammersmith

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Best holiday resort:

Tulum, Mexico

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Best box set:

Entourage

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Best influence on your career:

My wife, Lucy. Without her I wouldn’t have a career.

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Best dinner companions (min 4, max 6):

Nelson Mandela, Jo Malone, Angela Duckworth, Rich Roll, Anthony Robbins and Richard Branson

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Best job in the sports biz:

Chairman, Tottenham Hotspur

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Best professional regret:

Not pursuing a career in professional sport.

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Best skill you most covet:

Gratitude

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Best trait you admire in others:

Honesty

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Best overrated virtue:

Patience:

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Best ambition:

To be the best Dad, Husband and Friend.

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