That's an unofficial personal best for...
Best pitch presenter you’ve ever seen:
Jos Stokhuyzen, Head of Brand Strategy at CSM. She can craft and tell a strategic story like nobody else.
Best sports marketing campaign (that wasn’t yours):
This Girl Can, democratised playing sport & physical activity for women in the UK, genuinely changed lives.
Best agency (that isn’t yours):
We Are Social, ruthless creativity.
Best young industry talent:
Alice Horler, Snr. Account Manager at CSM. Ambitious, thoughtful, wise beyond her years.
Best sporting event attended :
It’s a tie between 2008 Men’s Wimbledon final, watching Federer vs Nadal finish in the dark, and Ryder Cup 2018, Le Golf National, the atmosphere was something I’ll never forget.
Best sporting event on TV:
The Ashes. The ultimate grudge match.
Best brand ambassador:
Tendai Mtawarira, Springboks for Dove Men+Care. Nicknamed ‘the beast’ but the furthest from that off the pitch.
Best industry event or conference:
Sports Industry Awards, although we chose the only year it was a virtual event to win an award. We still feel we’re owed a party...
Best film containing a scene depicting the sports business:
The Blind Side.
Best book recommendation:
Born to Run, Christopher McDougall. It will make you want to run ultramarathons.
Best bar or pub:
St Kew Inn, Cornwall. A Cornish cider in the sunny garden with a steak and chips on the way.
Chicama Kings Road. Delicious Peruvian inspired small plates, the spicy Margheritas are dangerous.
Best holiday resort:
Grand Provence, Franschhoek, South Africa. The most beautiful, relaxing setting looked after by lovely people
Best box set:
Entourage. Eight seasons got me through lockdown.
Best influence on your career:
My Dad, taught me to play and love most sports, and to ALWAYS be a team player
Best dinner companions (min 4, max 6):
Louis Theroux, Naomi Osaka, Ben Stokes, Tiger Woods, The Queen, Ruth Jones.
Best job in the sports biz:
A broadcast presenter, speaking to superstars in sport right after they’ve done superhuman things.
Best professional regret:
Not making playing professional sport my career.
Best skill you most covet:
Ability to speak multiple languages or write code.
Best trait you admire in others:
Resilience, critical in our industry.
Best overrated virtue:
Fairness, life is not fair.
To positively impact more lives through sport.