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Ben Goldhagen

Head of Social

Best pitch presenter you’ve ever seen:

Graham Goodkind, Founder Frank PR. GG was my first ever boss and a truly great storyteller who seemingly thrived on presenting. I learned a lot from his style.

Graham Goodkind

Best sports marketing campaign (that wasn’t yours):

Adidas x Arsenal – No More Red. Great initiative that helps shine a light on a major issue. The concept and execution were really impressive.

Best agency (that isn’t yours):

The Midnight Club. I worked with them as a start up and they are now a well established and super creative agency who deliver outstanding work that sits across sport and culture.

Best young industry talent:

Megan Kapadia, interned with us and then moved on to land her dream role working on women’s football at The FA . One to watch.

Megan Kapadia, The FA

Best sporting event attended:

FIFA World Cup Final 2014 in Rio.

Best sporting event on TV:

Ryder Cup 2012 – The “Miracle in Medinah” and the European come back in the Sunday Singles was amazing to watch.

Best brand ambassador:

Michael Jordan

Best industry event or conference:

Sports Industry Awards. Whilst it is basically a party, it is the best opportunity to catch up with old colleagues, contacts and to network all in one evening.

Best film containing a scene depicting the sports business:

Hoop Dreams, one of the earliest sports documentaries to shine a light on what it takes to make it in professional sport

Best book recommendation:

Phil Jackson “Eleven Rings” – a must for anyone who enjoyed the Last Dance on Netflix

Best bar or pub:

The Toucan, tiny but a Soho institution and the best Guinness in London

Best restaurant:


Best holiday resort:

Vilamoura – great weather, great golf

Best box set:


Best influence on your career:

Sarah Gower, former Head of PR at adidas. Her no nonsense and brutally honest approach to PR was hugely impactful on my career.

Sarah Gower, Adidas

Best dinner companions (min 4, max 6):

Romesh Ranganathan
Travis Kelce
Jason Kelce
Bill Burr
Ian Wright

Best job in the sports biz:

The one I’ve got right now. Never been a better time to work in content within the sports industry

Best professional regret:

Leaving my first ever agency to pursue more of a sports focused role. Everything happens for a reason, so leaving when I did lead to so many amazing experiences, but I did feel at the time I still had a lot to learn.

Best skill you most covet:

Only speaking in meetings when you have something useful to say. Too many people feel the need to speak for the sake of it.

Best trait you admire in others:

Directness. Cut the shit, get to the point.

Best overrated virtue:

Confidence - fine line between confidence and arrogance.

Best ambition:

To work at a Super Bowl

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