Head of Social
Best pitch presenter you’ve ever seen:
Graham Goodkind, Founder Frank PR. GG was my first ever boss and a truly great storyteller who seemingly thrived on presenting. I learned a lot from his style.
Best sports marketing campaign (that wasn’t yours):
Adidas x Arsenal – No More Red. Great initiative that helps shine a light on a major issue. The concept and execution were really impressive.
Best agency (that isn’t yours):
The Midnight Club. I worked with them as a start up and they are now a well established and super creative agency who deliver outstanding work that sits across sport and culture.
Best young industry talent:
Megan Kapadia, interned with us and then moved on to land her dream role working on women’s football at The FA . One to watch.
Best sporting event attended:
FIFA World Cup Final 2014 in Rio.
Best sporting event on TV:
Ryder Cup 2012 – The “Miracle in Medinah” and the European come back in the Sunday Singles was amazing to watch.
Best brand ambassador:
Best industry event or conference:
Sports Industry Awards. Whilst it is basically a party, it is the best opportunity to catch up with old colleagues, contacts and to network all in one evening.
Best film containing a scene depicting the sports business:
Hoop Dreams, one of the earliest sports documentaries to shine a light on what it takes to make it in professional sport
Best book recommendation:
Phil Jackson “Eleven Rings” – a must for anyone who enjoyed the Last Dance on Netflix
Best bar or pub:
The Toucan, tiny but a Soho institution and the best Guinness in London
Best holiday resort:
Vilamoura – great weather, great golf
Best box set:
Best influence on your career:
Sarah Gower, former Head of PR at adidas. Her no nonsense and brutally honest approach to PR was hugely impactful on my career.
Best dinner companions (min 4, max 6):
Best job in the sports biz:
The one I’ve got right now. Never been a better time to work in content within the sports industry
Best professional regret:
Leaving my first ever agency to pursue more of a sports focused role. Everything happens for a reason, so leaving when I did lead to so many amazing experiences, but I did feel at the time I still had a lot to learn.
Best skill you most covet:
Only speaking in meetings when you have something useful to say. Too many people feel the need to speak for the sake of it.
Best trait you admire in others:
Directness. Cut the shit, get to the point.
Best overrated virtue:
Confidence - fine line between confidence and arrogance.
To work at a Super Bowl