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Personal Best: Ben Wells


Best pitch presenter you’ve ever seen:

It wasn’t a pitch but watching Geoff Wilson’s tour de force to a bemused audience trying to keep pace at SEAT Las Vegas in his Northern Irish brogue was something to behold

Best sports marketing campaign (that wasn’t yours):

Nike Scorpion Football in 2002 – integrated, multi-platform, music… one of the first to utilise digital assets properly (showing my age)

Best agency (that isn’t yours):

Whichever one Sally Hancock is running at the time of asking

Best young industry talent:

We’ve got some pretty good ‘uns – watch this space!

Best sporting event attended:

I’ve done 3 Ryder Cups but le National was on another level. Also fortunate enough to have seen United win two Champions Leagues.

Best sporting event on TV:

Ryder Cup but for very different reasons – nothing beats being there but being able to follow multiple matches means it’s made for TV

Best brand ambassador:

At this point in time anyone not launching an NFT collection

Best industry event or conference:

SEAT (US Version) – it was a shame (but not surprising) it wasn’t embraced over here

Best film containing a scene depicting the sports business:

Moneyball is the obvious shout but I loved Major League

Best book recommendation:

Fingerprints of the Gods by Graham Hancock blew my mind

Best bar or pub:

The Dark Horse, Bath

Best restaurant:

Too many to choose from but if you’re ever out West give the Olive Tree in Bath a go

Best holiday resort:

Best holiday venue is the Western Cape but we’ve come to love Dubai – perfect for kids

Best box set:

Succession – never watched a show where I hated every single character but couldn’t stop watching it. No syrupy ending either. Realpolitik

Best influence on your career:

I’ve been lucky to have had some amazing leaders from whom I’ve learnt my trade - Steve Nuttall, Sally Hancock, Peter Kenyon amongst them but a special thank you to Alan Pascoe (below) who gave me my break

Best dinner companions (min 4, max 6):

Eric Cantona, Graham Hancock, Ricky Gervais, PJ Harvey, Chuck D assuming everyone actually has to be alive to join

Best job in the sports biz:

Pro Golfer

Best professional regret:

I was too keen to start work post-Uni; I had the opportunity to take further qualifications in law which I wish I’d done

Best skill you most covet:

The ability to speak in multiple languages

Best trait you admire in others:

Authenticity – people who have principles and stick to them, all too rare

Best overrated virtue:

Being first to market is not necessarily the be all and end all, especially in the tech space

Best ambition:

My wife and I both climbed Kilimanjaro a few years ago - we are trying to work out what might follow that

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