Personal Best: Chris Williams
Commercial Partnerships Manager at Southampton Football Club
Best pitch presenter you’ve ever seen
Not specifically because of a pitch, but Saints’ former CEO Ralph Kruger as an outstanding presenter. He would passionately recite the Club’s manifesto from memory – only he could really get away with it.
Best sports marketing campaign (that wasn’t yours)
England rugby and 02 – “wear the rose” for the way it captures the one-off nature of a world cup.
Best young industry talent
I am going to give your man Yannick Ramcke the nod. He knows his stuff.
Best sporting event attended
Time to reveal I am a badger. Boxing day test in Melbourne – we never win but
it’s a hell of day.
Best sporting event on TV
CWC final 2019 – it was being streamed on my phone in fact, unforgettable
Best brand ambassador
I like Mat Fraser for this one. Not a mainstream choice, but authentic as they come, and people want what he’s got.
Best box set
The last dance.
Best industry event or conference
Not a veteran on this front but I prefer informal events that get different
perspectives round a table. An innovation in sport dinner hosted by Phil Jones last year was fantastic.
Best film containing a scene depicting the sports business
Best book recommendation
Best bar or pub
If it’s to be measured on time and money spent, the pavilion at Tunbridge Wells Cricket Club.
Laginini in Hvar.
Best holiday resort
Not for me. More into an adventure.
Best influence on your career
Unknowingly to them, a vague connection who I won’t name but gave me the
advice ‘to differentiate yourself at every point possible’
Best dinner companions (min 4, max 6)
Jurgen Klopp, Chris Gayle, Dwayne Johnson, Kevin Hart, Richard Gillis & Sean Singleton
Best job in the sports biz
Best professional regret
Not making it as a professional sportsman
Best skill you most covet
Videography – I love the idea, but clearly not enough to do anything about it
Best trait you admire in others
Best overrated virtue
Temperance – go big or go home, no?