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Personal Best: Denis Green

Head of Communications

Best pitch presenter you’ve ever seen:

David Hornby (a colleague, friend, inspiration, and knowns his s**t about China)

Best sports marketing campaign (that wasn’t yours):

AFC Ajax - a piece of Ajax. Such a smart and engaging way to provide fans with a slice of the club during a season in which fans were unable to attend matches.

Best agency (that isn’t yours):

Seven League - simply the smartest and most insightful team I've ever met (check out their latest 7 trends report for evidence)

Best young industry talent:

Tom Elsden - a Sport Industry Next Gen Leader 2022 and a trusted partner by the biggest names in global sport

Best sporting event attended:

Champions League Final

Best sporting event on TV:

Super Bowl. I'm no avid NFL fan by any means, but this one is always worth watching, even the adverts are fun.

Best brand ambassador:

Best industry event or conference:


Best film containing a scene depicting the sports business:

Jerry Maguire

Best book recommendation:

Slightly off the sports topic, but this book is a must-read. Devil in the White City is unputdownable.

Best bar or pub:

Jenny’s Irish Bar in Shanghai

Best restaurant:

mum's kitchen

Best holiday resort:

Ho Chi Minh City

Best Box Set:

Curb Your Enthusiasm - it's pretty, pretty, pretty good. Closely followed by The Sopranos.

Best influence on your career:

Andrew Collins (Mailman Group CEO) - His relentless pursuit to improve, innovate and keep winning is second-to-none.

Best dinner companions (min 4, max 6):

Eric Cantona, The Queen, my mum, Sir Alex Ferguson, Larry David.

Best job in the sports biz:

Dana’s White’s assistant

Best professional regret:

Not moving to Mailman earlier

Best skill you most covet:

Public speaking

Best trait you admire in others:

persistence and grit

Best overrated virtue:


Best ambition:

Global comms role working across Endeavor Group and its subsidiaries

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