That's an unofficial personal best for...
Head of Communications
Best pitch presenter you’ve ever seen:
David Hornby (a colleague, friend, inspiration, and knowns his s**t about China)
Best sports marketing campaign (that wasn’t yours):
AFC Ajax - a piece of Ajax. Such a smart and engaging way to provide fans with a slice of the club during a season in which fans were unable to attend matches.
Best agency (that isn’t yours):
Seven League - simply the smartest and most insightful team I've ever met (check out their latest 7 trends report for evidence)
Best young industry talent:
Tom Elsden - a Sport Industry Next Gen Leader 2022 and a trusted partner by the biggest names in global sport
Best sporting event attended:
Champions League Final
Best sporting event on TV:
Super Bowl. I'm no avid NFL fan by any means, but this one is always worth watching, even the adverts are fun.
Best brand ambassador:
Marcus Rashford and FareShare - https://fareshare.org.uk/marcus-rashford/#:~:text=England%20International%20footballer%20Marcus%20Rashford,for%20donations%2C%20food%20and%20volunteers.
Best industry event or conference:
Best film containing a scene depicting the sports business:
Best book recommendation:
Slightly off the sports topic, but this book is a must-read. Devil in the White City is unputdownable.
Best bar or pub:
Jenny’s Irish Bar in Shanghai
Best holiday resort:
Ho Chi Minh City
Best Box Set:
Curb Your Enthusiasm - it's pretty, pretty, pretty good. Closely followed by The Sopranos.
Best influence on your career:
Andrew Collins (Mailman Group CEO) - His relentless pursuit to improve, innovate and keep winning is second-to-none.
Best dinner companions (min 4, max 6):
Eric Cantona, The Queen, my mum, Sir Alex Ferguson, Larry David.
Best job in the sports biz:
Dana’s White’s assistant
Best professional regret:
Not moving to Mailman earlier
Best skill you most covet:
Best trait you admire in others:
persistence and grit
Best overrated virtue:
Global comms role working across Endeavor Group and its subsidiaries