Best pitch presenter you’ve ever seen:
David Hornby (a colleague, friend, inspiration, and knowns his s**t about China)

Best sports marketing campaign (that wasn’t yours):
AFC Ajax - a piece of Ajax. Such a smart and engaging way to provide fans with a slice of the club during a season in which fans were unable to attend matches.

Best agency (that isn’t yours):
Seven League - simply the smartest and most insightful team I've ever met (check out their latest 7 trends report for evidence)

Best young industry talent:
Tom Elsden - a Sport Industry Next Gen Leader 2022 and a trusted partner by the biggest names in global sport

Best sporting event attended:
Champions League Final

Best sporting event on TV:
Super Bowl. I'm no avid NFL fan by any means, but this one is always worth watching, even the adverts are fun.

Best brand ambassador:
Marcus Rashford and FareShare - https://fareshare.org.uk/marcus-rashford/#:~:text=England%20International%20footballer%20Marcus%20Rashford,for%20donations%2C%20food%20and%20volunteers.

Best industry event or conference:
Leaders

Best film containing a scene depicting the sports business:
Jerry Maguire

Best book recommendation:
Slightly off the sports topic, but this book is a must-read. Devil in the White City is unputdownable.

Best bar or pub:
Jenny’s Irish Bar in Shanghai

Best restaurant:
mum's kitchen

Best holiday resort:
Ho Chi Minh City

Best Box Set:
Curb Your Enthusiasm - it's pretty, pretty, pretty good. Closely followed by The Sopranos.

Best influence on your career:
Andrew Collins (Mailman Group CEO) - His relentless pursuit to improve, innovate and keep winning is second-to-none.

Best dinner companions (min 4, max 6):
Eric Cantona, The Queen, my mum, Sir Alex Ferguson, Larry David.

Best job in the sports biz:
Dana’s White’s assistant

Best professional regret:
Not moving to Mailman earlier

Best skill you most covet:
Public speaking

Best trait you admire in others:
persistence and grit

Best overrated virtue:
Agreeability

Best ambition:
Global comms role working across Endeavor Group and its subsidiaries

