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Personal Best: Flo Williams


Best pitch presenter you’ve ever seen:

Matt Campbell

Best sports marketing campaign (that wasn’t yours):

Nike - Dream Crazy

Best agency (that isn’t yours):

Saatchi & Saatchi

Best young industry talent:


Best sporting event attended:

RWC 2015/Bournemouth 7s

Best sporting event on TV:


Best brand ambassador:

Serena Williams

Best industry event or conference:

Cannes Lions

Best film containing a scene depicting the sports business:


Best book recommendation:

Lovemarks - Kevin Roberts

Best bar or pub:

The Chatsworth - Acton, London

Best restaurant:

Chicks’n’Sours - Wings Heaven

Best holiday resort:

Ibiza - Sunset Ashram

Best box set:

Mad Men

Best influence on your career:

My Parents

Best dinner companions (min 4, max 6):

Serena Williams, Kevin Roberts, Elon Musk, James Smith, Megan Rapinoe

Best job in the sports biz:


Best professional regret:

No regrets.

Best skill you most covet:

Conceptualising ideas.

Best trait you admire in others:

Organisation Skills

Best overrated virtue:

Playing it safe.

Best ambition:

Change perception of women’s sport.

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