Best sports marketing campaign (that wasn’t yours):
Anything that Nike does, but most recently loved their Dream Crazier and Maternity campaigns with/for
female athletes
Best agency (that isn’t yours):
I’m a biased alumna but love working with Wasserman on all things strategy - they’re mind-readers, fortune-tellers and fab friends
Best sporting event attended:
Rugby World Cup 2015 and 2019. In particular Scotland v Australia at Twickenham (still heartbroken) and England v Australia in Tokyo. The atmosphere across Japan was so welcoming and fun.
Best sporting event on TV:
As a netballer I love that the Superleague is now on Sky Sports and YouTube every week
Best brand ambassador:
I really like Dove’s partnership/campaign with Courtney Lawes, Stuart Hogg and others - sharing their stories of fatherhood as rugby players
Best film containing a scene depicting the sports business:
Not a film but absolutely loved Sunderland & Till I Die on Netflix
Best bar or pub:
I’m getting married at The Winemakers Club in Holborn
Best restaurant:
10 Greek Street in Soho
Best box set:
Can’t wait for the next series of Succession
Best influence on your career:
I’ve been lucky to work for and learn from so many inspirational women, to name a few: Lenah Ueltzen-Gabell (below), Belinda Stevenson, Vikki Ginks, Mariana Gavela-Llopis, Brandy Sanders, Lindsay Ulrey, Deb Curtis and Shiz Suzuki.
Best job in the sports biz:
Putting together goosebump montages of epic sporting
moments
Best skill you most covet:
I’m desperately trying to be one of those people who enjoy running
Best trait you admire in others:
I really appreciate good listeners and thoughtful responders
Best overrated virtue:
Being the loudest person in the room