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Personal Best: Oliver Walsh

Marketing Director (UK & Ireland)

Best pitch presenter you’ve ever seen:

James Curleigh, Levis. If you haven’t seen him present, look him up on YouTube.

Best sports marketing campaign (that wasn’t yours):

Vitoria Football Club, My Blood is red and black

Best agency (that isn’t yours):

Fuse, I have been fortunate to be their client twice; great people and culture.

Best young industry talent:

Marcus Rashford. My five year old son is learning about him at school and came home and told me, “he uses his voice to make a change”.

Best sporting event attended:

Ryder Cup, Gleneagles in 2014. Standing on the first hole since sunrise with tens of thousands of fans – spine tingling atmosphere.

Best sporting event on TV:

NFL on a Sunday night when I was a kid.

Best brand ambassador:

Worked with? Jose Mourinho, otherwise Brand Beckham.

Best industry event or conference:

Any event where Chatham House rules apply.

Best film containing a scene depicting the sports business:

Point Break. Does a group of surfers robbing a bank count?

Best book recommendation:

Maverick by Ricardo Semler. The company’s work culture was years ahead of it’s time (it was published in 1993!).

Best bar or pub:

Anywhere that overlooks the sea

Best restaurant:

La Guarida, Havana.

Best holiday resort:

A game reserve in Africa

Best box set:


Best influence on your career:

My first boss, Daniel Mathieson, now Head of Sponsorship at Barclaycard, taught me the fundamentals and doing it the right way.

Best dinner companions (min 4, max 6):

Eric Cantona, Dame Tessa Jowell, Joe Wicks, Mark McCormack, Bethany Hamilton, my mum.

Best job in the sports biz:

CEO of Manchester United.

Best professional regret:

Being in a car park lining up guest coaches as Liverpool completed the comeback against AC Milan in Istanbul. Technically I was there!

Best skill you most covet:

Ability to switch off

Best trait you admire in others:

Humility and loyalty.

Best overrated virtue:

Being busy.

Best ambition:

Use the power of sport to make a difference.

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