top of page
Picture of Ross Antibes playing cricket

Personal Best: Ross Antrobus

VP, Insight, Analytics and Loyalty

LIVGolf's company logo - mono

Best pitch presenter you’ve ever seen:

Sir Martin Sorrell. Captivating for those in the room who were selling and potentially buying.

Best sports marketing campaign (that wasn’t yours):

Daley Thompson – Lucozade. Does this count?

Best agency (that isn’t yours):

Millward Brown (Warwick branch) c.late 90’s to mid 00’s. Some amazing talent and work in that era.

Best sporting event attended:

England v Australia 1993, 2nd ODI at Edgbaston. Robin Smith 167 not out – arguably the first ever modern day ODI century, the game hadn’t seen batting like that innings before.

Best sporting event on TV:

6 Nations

Best brand ambassador:

Noel Mooney CEO at FAW, former head of UEFA grow - no one as passionate about sport and sport development as Noel.

Best industry event or conference:

I’ve been to too many (!) but the SIA’s are always an enjoyable night out.

Best film containing a scene depicting the sports business:

Friday Night Lights (TV Series)

Best book recommendation:

(For parents of young children) Pom Pom Gets the Grumps.

Best bar or pub:

The bowlers bar, Lord’s pavilion. On a day where Middlesex CCC are at home and England are playing cricket elsewhere. Positioned correctly you can watch both live cricket outside and the test match on TV inside – near perfection.

Best restaurant:

Bocca di lupo

Best holiday resort:

Borgo della Marmotta nr. Spoleto.

Best box set:

West Wing

Best influence on your career:

Alison Ratcliff. First Account Director I worked under, taught me the power of presenting well.

Best dinner companions (min 4, max 6):

My mates: Giggsy, The Looney Brothers, Bran, Simmo and King of.

Best job in the sports biz :

Golf caddie.

Best professional regret:

Not training to be a carpenter.

Best skill you most covet:

Wish I spoke more languages

Best trait you admire in others:


Best overrated virtue:

Working long hours. I see it as people either work too long because they can’t do the job (therefore need training and support), or they aren’t asking for help (need to be a better team player and ask).

Best ambition:

I’d like to a be, in positive terms, an eponymous adjective.

bottom of page