Personal Best: Ross Antrobus
VP, Insight, Analytics and Loyalty
Best pitch presenter you’ve ever seen:
Sir Martin Sorrell. Captivating for those in the room who were selling and potentially buying.
Best sports marketing campaign (that wasn’t yours):
Daley Thompson – Lucozade. Does this count? https://www.youtube.com/watch?v=D4YTB5FZeHQ
Best agency (that isn’t yours):
Millward Brown (Warwick branch) c.late 90’s to mid 00’s. Some amazing talent and work in that era.
Best sporting event attended:
England v Australia 1993, 2nd ODI at Edgbaston. Robin Smith 167 not out – arguably the first ever modern day ODI century, the game hadn’t seen batting like that innings before.
Best sporting event on TV:
Best brand ambassador:
Noel Mooney CEO at FAW, former head of UEFA grow - no one as passionate about sport and sport development as Noel.
Best industry event or conference:
I’ve been to too many (!) but the SIA’s are always an enjoyable night out.
Best film containing a scene depicting the sports business:
Friday Night Lights (TV Series)
Best book recommendation:
(For parents of young children) Pom Pom Gets the Grumps.
Best bar or pub:
The bowlers bar, Lord’s pavilion. On a day where Middlesex CCC are at home and England are playing cricket elsewhere. Positioned correctly you can watch both live cricket outside and the test match on TV inside – near perfection.
Bocca di lupo
Best holiday resort:
Borgo della Marmotta nr. Spoleto.
Best box set:
Best influence on your career:
Alison Ratcliff. First Account Director I worked under, taught me the power of presenting well.
Best dinner companions (min 4, max 6):
My mates: Giggsy, The Looney Brothers, Bran, Simmo and King of.
Best job in the sports biz :
Best professional regret:
Not training to be a carpenter.
Best skill you most covet:
Wish I spoke more languages
Best trait you admire in others:
Best overrated virtue:
Working long hours. I see it as people either work too long because they can’t do the job (therefore need training and support), or they aren’t asking for help (need to be a better team player and ask).
I’d like to a be, in positive terms, an eponymous adjective.