Personal Best: Sam Graham
Free Agent. Formerly in Commercial and CRM roles with; Leaders, Fulham FC, Sports Interactive and Scisports.
Best pitch presenter you’ve ever seen:
Scott M O’Neil. Not for a pitch per say, but as a speaker in general very charismatic.
Best sports marketing campaign (that wasn’t yours):
Nike and the Brazil football team’s airport commercial in 1998.
Best agency (that isn’t yours):
Sports Alliance. Enjoyed working with them whilst at Fulham.
Best young industry talent:
Pranita Ghate – Crystal Palace. Hired as an intern at Leaders and ended up taking over my role when I moved on. Expecting big things (no pressure P!)
Best sporting event attended:
2022 Championship Playoff Final. Nottingham Forest fan so was great to watch them promoted back into the Premier League.
Best sporting event on TV:
There’s too many! World Cup, Euros, Six Nations, Ashes etc.
Best brand ambassador:
Must be George Forman. Loved that grill in my uni days!
Best industry event or conference:
Slightly biased having worked for them but would have to say Leaders.
Best film containing a scene depicting the sports business:
Moneyball – He gets on base and Jerry Maguire – Show me the Money.
Best book recommendation:
A Path Through the Jungle by Prof Steve Peters. Some good personal development pointers in here.
Best bar or pub:
Any that has a decent pub garden for the summer.
Best holiday resort:
More of a city break kind of guy. Madrid is up there for me.
Best box set:
Sopranos or mid 90s Simpsons.
Owning a Football Club.
Best influence on your career:
Best dinner companions (min 4, max 6):
Brian Clough, Gyles Brandreth, Will Ferrell, Dave Chapelle, Katherine Ryan, Stacey Dooley.
Best job in the sports biz:
Any that gets you close to on the pitch action.
Best professional regret:
No regrets, only learnings.
Best skill you most covet:
Resilience. Getting back up after setbacks.
Best trait you admire in others:
Best overrated virtue:
Beauty – don’t judge a book by its cover!