Best pitch presenter you’ve ever seen:
Sophie Christy, currently the Global Brand Director for iPRO Hydrate. Her ability to do research prior and present a genuinely custom pitch is outstanding.
Best sports marketing campaign (that wasn’t yours):
Its an old one, but my favourite is a Soul Cycle campaign called ‘FIND IT’. It gives me goosebumps everytime I watch it -https://www.youtube.com/watch?v=BH9jP_2zmbU
Best agency (that isn’t yours):
I really admire ‘Rise at Seven’ a creative digital PR agency. They have really disrupted the entire SEO landscape.
Best young industry talent:
Tess Howard. She is a GB Hockey player that has changed the kit protocols for her sport, meaning girls and women can choose whether they wear a skort or shorts. Off the back of this she has created ‘Inclusive Sportswear CIC’ a non-profit community-interest company, working to create more inclusive sport and physical activity clothing and uniform policies for schools, clubs, sports organisations and brands.
Best sporting event attended:
Twickenham Six Nations 2025, England Vs France where England won in the final minutes.
Best sporting event on TV:
Olympics, everytime! Love everything about it!
Best brand ambassador:
Stacey Francis-Bayman, one of our Flyhawk ambassadors who is constantly creative and supportive of our brand and ethos.
Best industry event or conference:
I really like Ideas Fest, dubbed the Glastonbury for Business!
Best film containing a scene depicting the sports business:
I really liked AIR and also King Richard, but I love the Social Network too.
Best book recommendation:
The subtle art of not giving a F***
Best bar or pub:
Love SOBO Beach on Southbourne Beach
Best restaurant:
Love any good sushi restaurant.
Best holiday resort:
Prefer a fly drive over a resort! Like moving round and exploring more!
Best box set:
Guilty pleasure is Vikings on Netflix!
Best influence on your career:
Dodge Woodall, my first boss. We built a company together and sold it. We still remain good friends. He taught be lots about the mindset to build a business but to have good fun along the way.
Best dinner companions (min 4, max 6):
Sarah Blakeley, Michelle Obama, Jo McNally and Adele.
Best job in the sports biz:
Location scouting for photoshoots
Best professional regret:
Not starting my own businesses sooner to test out ideas whilst I was in my 20’s
Best skill you most covet:
Jack of all trades which means I am very good at understanding the full picture and what needs to be done where
Best trait you admire in others:
Empathy
Best overrated virtue:
Moral high ground. Understand all points of view.
Best ambition:
To have a positive impact on women’s sport.