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Urgent v Important: how Unofficial Partner can help solve that riddle

Updated: Jan 29

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Unofficial Partner is a consultancy owned and run by Richard Gillis and Sean Singleton.

The basic insight behind the company is this: the smartest people in any organisation are also the busiest.

The result is that in the rush to get the urgent stuff done, the important work of creating long term value in the company's brand is delayed or done badly.

This is where we can help.

We're very good at helping our clients use sport to tell stories to a business audience and working with them to create intangible value through genuine thought leadership.

But everyone says that: You can't move for people calling themselves storytellers or content strategists.

So, rather than telling you what we do and think, we thought we'd make something that showed you instead.

If that all sounds a bit unformed, it's entirely intentional. We both like the idea of building something that's not easily pigeon holed, somewhere a bit off the beaten track.

Our experience comes from careers working across editorial, publishing, comms and sponsorship consultancy.

We've run successful agencies, created award-winning work and advised major global brands on how to use sport as a marketing platform.

If you like what you see, read and hear about Unofficial Partner, we'd love to have a chat.

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