Preeti Shetty
Head of Upshot
Best pitch presenter you’ve ever seen Leon Mann – his passion shines through every time I’ve heard him speak.
Best sports marketing campaign (that wasn’t yours)
Nike – Dream Crazy. Was
good for their business while generating a sense of community and deepening
cultural conversations
Best agency (that isn’t yours)
Don’t do much work with agencies but big fan of
InCrowd Sports and WePlay – both run by good friends so I might be a little
biased.
Best young industry talent
Alex Willis at AELTC – innovative, inspirational and
very inclusive. Every thing she touches is gold!
Best sporting event attended
Dortmund v Bayern at the 2013 Champions League
Final at Wembley. The atmosphere was insane. The ground was shaking.
Unforgettable.
Best sporting event on TV
The Olympics and Paralympics is always special.
They have a wonderful ability to suck you in and keep you hooked – watching
sports you have never even thought about before.
Best brand ambassador
Not a brand in the traditional sense but Juan Mata and
Common Goal are doing such great work.
Best Industry Event or Conference
Sport Industry Awards is always a fun night.
I’m usually a bigger fan of the after parties though.
Best film containing a scene depicting the sports
The Peace by Inches
speech in Any Given Sunday. It’s the obvious choice but that doesn’t take away
from it’s greatness.
Best book recommendation
Black Box Thinking by
Matthew Syed. It was a real
eye opener for me when thinking about failure and how important it is that we
embrace it and learn from it. Not often second nature in sport.
Best restaurant
Leo in Bogota was an exceptional experience. But can’t go wrong
with a Flat Iron in London.
Best holiday resort
Cuba. Take me back now please.
Best box set
Fleabag. So funny, so relatable, so damn good.
Best influence on your career
Alexandra Chalat from Beyond Sport. Unassumingly inspiring, unendingly supportive and always at the end of the phone
– no matter what timezone. She shows me time and time again that incredible
things happen when women support each other.
Best dinner companions (min 4, max 6)
Michelle Obama, Malala Yusufzai,
Rihanna and Jacinda Ardern. #Who runs the world?
Best job in the sports biz
Mine comes close on a good day. Gabby Logan’s comes
close every day.
Best professional regret
Have plenty. Don’t dwell on any.
Best skill you most covet
Attention to detail. I’m often so focused on the big
picture that I miss the beauty in the small stuff.
Best trait you admire in others
Blind faith. I’m way too cynical for that
Best overrated virtue
Stoicism. Life and sport is all about the emotion – so why
not show it?
Best ambition
Travel to every country in the world to support a sport for
development project
