MURRAY BARNETT

Head of Global Sponsorship and Commercial Partnerships, F1

Best pitch presenter you’ve ever seen: Gabriel Clarke

Best sports marketing campaign (that wasn’t yours): Nike: Just Do it. Honourable mention to long forgotten Adidas Spirit of the Games 1984 Olympic campaign which got me into sports marketing. 

Best agency (that isn’t yours): pass

Best young industry talent: Zarah Al-Kudcy or Michaella Snoeck

Best sporting event attended: So many good ones, all so different – Queens/Super Bowl/Henley/Cheltenham/Monza F1 GP/etc

Best sporting event on TV: Summer Olympic Games

Best brand ambassador: Roger Federer

Best industry event or conference: pass

Best film containing a scene depicting the sports business: Any Given Sunday

Best book recommendation: Any William Boyd or John Niven

Best bar or pub: Camparino, Milan

Best restaurant: River Café, London

Best holiday resort: Costa Rica

Best box set: Mad Men or Band of Brothers

Best influence on your career: George Bodenheimer (ESPN)

Best dinner companions (min 4, max 6): Presume fantasy: David Coulthard (pouring dinks), Des Lynam (obvs), John McEnroe and Olivier Reed

Best job in the sports biz: Sportswriter

Best professional regret: Never participated the Olympics…

Best skill you most covet: encyclopaedic/photographic memory

MURRAY BARNETT

Head of Global Sponsorship and Commercial Partnerships, F1

Best pitch presenter you’ve ever seen: Gabriel Clarke

Best sports marketing campaign (that wasn’t yours): Nike: Just Do it. Honourable mention to long forgotten Adidas Spirit of the Games 1984 Olympic campaign which got me into sports marketing. 

Best agency (that isn’t yours): pass

Best young industry talent: Zarah Al-Kudcy or Michaella Snoeck

Best sporting event attended: So many good ones, all so different – Queens/Super Bowl/Henley/Cheltenham/Monza F1 GP/etc

Best sporting event on TV: Summer Olympic Games

Best brand ambassador: Roger Federer

Best industry event or conference: pass

Best film containing a scene depicting the sports business: Any Given Sunday

Best book recommendation: Any William Boyd or John Niven

Best bar or pub: Camparino, Milan

Best restaurant: River Café, London

Best holiday resort: Costa Rica

Best box set: Mad Men or Band of Brothers

Best influence on your career: George Bodenheimer (ESPN)

Best dinner companions (min 4, max 6): Presume fantasy: David Coulthard (pouring dinks), Des Lynam (obvs), John McEnroe and Olivier Reed

Best job in the sports biz: Sportswriter

Best professional regret: Never participated the Olympics…

Best skill you most covet: encyclopaedic/photographic memory

Rob Gevertz

Director & Founder

Best pitch presenter you’ve 

ever seen

Colin Murray (then at talkSPORT) was one of the few creative/media people who understood the commercial side of the conversation.

Best sports marketing campaign (that wasn’t yours)

Roma’s Missing Children campaign that tied in with player signing announcements showed how powerful the club’s digital channels could be

Best agency (that isn’t yours)

Have real admiration for what both Dark Horses and 7League are doing at the moment.

Best young industry talent

 Will Pithers @ Facebook.  Previously built Man City’s eSports proposition from the ground up at a really young age

 

 

 

Best sporting event attended

Managed to get into Arsenal’s last game at Highbury without a ticket...

Best sporting event on TV

NFL Redzone every Sunday

Best brand ambassador:

LeBron James for Nike

Best industry event or conference:

Dare I say the Unofficial Partner Podcast series over all the events?

 

 

 

 

 

 

 

 

Best film containing a scene depicting the sports business:

Moneyball.  I love the scene where Billy Beane is faced with a room full of old scouts who were spouting the same terminology from 50 years ago and he recognised the need to think differently to find success.

Best book recommendation: 

Fever Pitch by Nick Hornby, for anyone doubting the emotion associated with fandom


 

Best bar or pub:

Kensington Roof Gardens

Best restaurant

Love a bit of Al Fresno dining at Ham Yard Hotel

Best holiday resort:

Winelands outside of Cape Town

Best box set:

Does the Last Dance count?


 

Best job in the sports biz:

Being a dad

Best professional regret: 

Try not to focus on them.  Just use everything  as a learning experience and move forward

Best skill you most covet:

Better fitness

Best trait you admire in others

Speaking multiple languages: 

Best overrated virtue: 

“Relevant experience”.  Just because you know how things have always been done, doesn’t mean it’s the way things should be done moving forward

Best ambition: 

For one of my children to become professional athletes.... Earl Woods here I come!!


 

Best influence on your career:

My father fostering my passion for sport at a young age

Best dinner companions (min 4, max 6):

Steve Kerr, Pete Carroll, Trevor Bayliss & Gareth Southgate. All 4 implemented huge cultural shifts in their sports organisations to create a winning mentality in a unique style

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