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Sam Parton

CEO and Founder, Open Play

Best pitch presenter you’ve ever seen

My colleague Nikhil Obhrai – our Business Development Director at OpenPlay -  so full of energy and enthusiasm


Best sports marketing campaign (that wasn’t yours)

Beats Headphones when they gave them to the athletes at the London Olympics, such clever marketing to make the most of that international spotlight.

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Best agency (that isn’t yours)

Dirt and Glory Media, Nigel and Ben are an awesome team

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Best young industry talent

Nikhil Obhrai


Best sporting event attended

Wimbledon final, Pat Rafter - Goran Ivanisevic which went to 5 sets having been rained off on the Sunday


Best sporting event on TV

The Ashes, nothing has the drama, egos, rollercoaster of emotions


Best brand ambassador

Harry Kane, eloquent speaker as well as footballer


Best industry event or conference

Elevate for the fitness industry

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Best film containing a scene depicting the sports business

Jerry Maguire, especially when he says “Show me the money”


Best book recommendation 

Twenty Something, hilarious diary of being a twenty year old in London even though sadly I’m now not.

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Best bar or pub

South London Pacific (now closed down), easily the best bar in London. In second place is Ayers Rock in Lyon, France


Best restaurant

Corleone’s in Colliers Wood, best pizza this side of Napoli


Best holiday resort

Lydia World, Turkey, all-inclusive and has literally everything you could want in one place


Best box set

Peep Show it’s literally timeless

Best influence on your career

Frederic Garner my old boss at Business At Work in Paris, as gave me the courage to start my own business. Very inspirational.


Best dinner companions (min 4, max 6)

While I’d be tempted to put together a really dysfunctional table of guests for a night to remember, I’d have to use it as an opportunity to gather some great minds/influencers in tech and sport to see if we couldn’t encourage some greater collaboration – it’s badly needed! So, what about…


Elon Musk

Mark Zuckerberg

Serena Williams

Jess Ennis-Hill

Tim Hollingsworth, CEO of Sport England


Best job in the sports biz

Being Lionel Messi


Best professional regret

Not starting a business sooner than I did, when I saw the opportunity to harness data and technology for the leisure industry.


Best skill you most covet

The ability to blag it/fake it until you make it


Best trait you admire in others



Best overrated virtue



Best ambition

To be considered by my family as a role model father. Still a long way off!

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