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That's a Personal Best for...

Sanna Pearson

Communications Associate Director, CSM Sport & Entertainment

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Best pitch presenter you’ve ever seen

Fernando Machado CMO of Burger King (above)


Best sports marketing campaign (that wasn’t yours)

Nike, Dream Crazy


Best agency (that isn’t yours)

RPM, they’ve got great people, a great approach and are super collaborative


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Best young industry talent

Patricia Gonzalez Keller  

Best sporting event attended

The return of the Mexico Grand Prix in 2015, the anthem alone was spine tingling


Best sporting event on TV

Reoccurring: The Ryder Cup

Best ever: Liverpool winning the Champions League in 2005


Best brand ambassador

Nike and Michael Jordan


Best industry event or conference

Most Contagious

Sanna Pearson, Comms Associate Director

Best film containing a scene depicting the sports business

Al Pacino’s speech in Any Given Sunday, it epitomises the raw emotion of sport, the margins that make sport great and why we all love it.  


Best book recommendation 

Fiction: Where the Crawdads Sing, in these times it’s particularly poignant

Non Fiction: Modern Romance by Aziz Ansari, simply fascinating


Best bar or pub

Pop Brixton and for a night out Soul Train at the Bussey Building

Best restaurant

Snaps and Rye in Notting Hill


Best holiday resort

For pure idyllic beach scenes The Surin in Phuket, for the sports nut in me La Santa Sport, Lanzarote


Best box set

The Handmaid’s Tale or Killing Eve

Best influence on your career

I learnt from my first manager the importance of fostering talent, developing people and instilling positivity. Our people are our greatest asset


Best dinner companions (min 4, max 6)

Jennifer Lawrence, Jodie Comer, Ben Stokes, Ru Paul, Kevin Hart, Steven Gerrard


Best job in the sports biz

Pro Golf Caddy


Best professional regret

Read more, learn more, listen more, we can always improve. 


Best skill you most covet

Creative design skills


Best trait you admire in others



Best overrated virtue



Best ambition

Build great teams and deliver extraordinary campaigns  

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