That's a Personal Best for...
Sanna Pearson
Communications Associate Director, CSM Sport & Entertainment
Best pitch presenter you’ve ever seen
Fernando Machado CMO of Burger King (above)
Best sports marketing campaign (that wasn’t yours)
Nike, Dream Crazy
Best agency (that isn’t yours)
RPM, they’ve got great people, a great approach and are super collaborative
Best young industry talent
Patricia Gonzalez Keller
Best sporting event attended
The return of the Mexico Grand Prix in 2015, the anthem alone was spine tingling
Best sporting event on TV
Reoccurring: The Ryder Cup
Best ever: Liverpool winning the Champions League in 2005
Best brand ambassador
Nike and Michael Jordan
Best industry event or conference
Most Contagious
Best film containing a scene depicting the sports business
Al Pacino’s speech in Any Given Sunday, it epitomises the raw emotion of sport, the margins that make sport great and why we all love it.
Best book recommendation
Fiction: Where the Crawdads Sing, in these times it’s particularly poignant
Non Fiction: Modern Romance by Aziz Ansari, simply fascinating
Best bar or pub
Pop Brixton and for a night out Soul Train at the Bussey Building
Best restaurant
Snaps and Rye in Notting Hill
Best holiday resort
For pure idyllic beach scenes The Surin in Phuket, for the sports nut in me La Santa Sport, Lanzarote
Best box set
The Handmaid’s Tale or Killing Eve
Best influence on your career
I learnt from my first manager the importance of fostering talent, developing people and instilling positivity. Our people are our greatest asset
Best dinner companions (min 4, max 6)
Jennifer Lawrence, Jodie Comer, Ben Stokes, Ru Paul, Kevin Hart, Steven Gerrard
Best job in the sports biz
Pro Golf Caddy
Best professional regret
Read more, learn more, listen more, we can always improve.
Best skill you most covet
Creative design skills
Best trait you admire in others
Positivity
Best overrated virtue
Confidence
Best ambition
Build great teams and deliver extraordinary campaigns
