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Tim Dignard

Senior Manager, Global Sponsorships

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Best sports marketing campaign (that wasn’t yours):

Nike’s 1998 Brazilian football team at the airport advert. 22 years later, it’s still


Best young industry talent:  

James English @ Fuse in London – depending on your definition of

young (sorry James).







Best sporting event attended:  

The Vancouver 2010 Olympic Opening Ceremony. Best Games ever - in my fully

biased view.

Best sporting event on TV:

The FIFA World Cup

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Best pitch presenter you’ve ever seen:

Mark Harrison, Founder and CEO of the T1 Agency in Toronto. One of the most

genuine and no-nonsense presenters I’ve witnessed live.

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Best influence on your career

Every successful person that I’ve ever worked with

Best dinner companions (min 4, max 6)

Michael Jordan, Scottie Pippen, Dennis Rodman and Phil Jackson

Best job in the sports biz

On the track at the Olympic 100m finals shouting “On your mark, set…”.

Best professional regret

It’s too early to tell

Best skill you most covet


Best trait you admire in others


Best ambition

To own a sports franchise

Best brand ambassador

Marcus Rashford

Best industry event or conference

Fifteen Seconds Festival in Graz, Austria. It is anything but your average

marketing conference.

Best film containing a scene depicting the sports business

Jerry Maguire

Best book recommendation


Best bar or pub

Any that serves Coca-Cola

Best restaurant


Best holiday resort


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