Howzat? The growth of cricket podcasts engaging new, diverse audiences

By Jim Salveson From the polite ripple of applause at a village green game, to the unmistakable sound of leather on willow and the...

Sponsorship: Avoid basic (and costly) errors

By Ian Thompson A few weeks ago I had lunch with an old client, friend and member of the European Sponsorship Association board. Aside...

Sport and Web3 - the debate continues....

By Eddie May and David Orman Over the last couple of years, Web3 has become a huge subject in the sports industry. If you’re still in the...

Are you listening to your own fans?

By Sophie Hind Voice technology is exploding and audio listening is booming, creating new channels to deliver new content. Sport is all...

10 GREAT SPORTS DOCUMENTARIES YOU’VE NEVER SEEN

By Murray Barnett The last 10 years have seen an incredible renaissance in the genre driven by the success of Senna and the increased...

Nobody writes better about OTT than Yannick Ramke, so here he is

There was a time not long ago when we were free to travel to the US to attend events and industry conferences...and it's been a...

Dan Tunna on what DAZN's latest news means

What happened? DAZN are going global with a boxing offer in more than 200 markets, including the UK. Billed as the world’s first...

What I learnt from doing 40 podcasts in 40 weeks

The first episode of the Unofficial Partner podcast went live on April 4th last year. It was a one to one conversation between me and...

Yannick Ramcke on sport's big topic

Thought # 1: The four most important revenue streams for sports teams and leagues are driven by a B2B relationship. Any ambition to...

Is this what working in the music industry felt like in 2003?

Richard Ayers has been selling the future for most of his adult life, since he was the only nerd in the Radio 4 Today studio, teaching...

The UP Guest Blog

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