Sports Movies - My Top 10

By Ishveen Jolly, CEO & Founder of OpenSponsorship Moneyball Moneyball highlights a baseball manager who is tasked with building a...

Sponsorship: Avoid basic (and costly) errors

By Ian Thompson A few weeks ago I had lunch with an old client, friend and member of the European Sponsorship Association board. Aside...

Best 2022 Partnership Deals.....

Now in its third year, Gary Linke’s (AKA The Missing Linke) list of favourite deals will provide an amusing antidote to the pessimists...

A Founders Story.......

What is the founder(s) background? Donald began his career in 2006 at the (of its time) iconic consumer PR shop Shine Communications,...

My top 10 partnership deals in 2020

With the end of 2020 just days away, we ask Gary Linke of The Missing Linke to list his favourite new brand partnerships of the year and...

The world of sport has changed, not just the players on the pitch but for everyone that works in it

By Oli Walsh Almost a year since the outbreak, we have all been affected by Coronavirus in different ways. I wanted to share my story...

Is there a place for purpose in sponsorship? Maybe. But don’t lose sleep over it.

Gary Linke offers 5 more lessons on how to build a sales career in sport

I have been genuinely surprised by the positive reaction to my first five lessons from the sports business, especially on LinkedIn and...

What Gary Linke learnt from 20 years of doing deals in the sports biz

I’m by no means a high flier, more of a late developer. Sometimes I’m seen as a bit of an underdog and not someone who creates a great...

Is this what working in the music industry felt like in 2003?

Richard Ayers has been selling the future for most of his adult life, since he was the only nerd in the Radio 4 Today studio, teaching...

The UP Guest Blog

Got an idea for a story?