Bridging the Gap: How Gaming Transforms Professional Sports Sponsorship
By Alex Nunez, SVP of Bidstack Sports Professional sports remains a core pillar of global entertainment and culture, with billions of...
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- Oct 23
- 2 min
How sports world will need to collaborate on first-party data to reach fans
By Mike Falconer Sport has a massive global following of passionate fans. So, it is no surprise that a broad range of consumer brands and...
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- Sep 14
- 2 min
Rethinking the Web 3.0 Narrative in the Sports Industry
By Tim Magnell In recent years, the sports industry has been buzzing with discussions about Web 3.0 and blockchain. However, it's...
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- Aug 9
- 4 min
The Fan and Spectator Experience - More Important Than Ever
Events are back... and now more than ever it's time to get serious about the spectator experience. In a crowded market, coupled with a...
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- Jun 1
- 3 min
Let the Brand see the Front of Shirt!
By Sam Graham Intro On Thursday 13th April 2023, the Premier League announced that their clubs collectively agreed to withdraw gambling...
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- May 3
- 4 min
Sports Movies - My Top 10
By Ishveen Jolly, CEO & Founder of OpenSponsorship Moneyball Moneyball highlights a baseball manager who is tasked with building a...
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- Apr 12
- 4 min
Sponsorship: Avoid basic (and costly) errors
Rated 5 out of 5 stars.
(1)By Ian Thompson A few weeks ago I had lunch with an old client, friend and member of the European Sponsorship Association board. Aside...
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- Mar 21
- 4 min
My favourite sports books.....
Mark Thompson is the COO of Burnley Football and a voracious reader of sports books. So we asked him to share his Top 10 favourite...
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- Mar 10
- 4 min
5 Ways to Unleash the Women's Sport Opportunity
1. Understand the unique audience Women’s sport offers a different audience to that of men’s sport. Obviously audiences vary by code,...
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- Feb 14
- 9 min
Best 2022 Partnership Deals.....
Now in its third year, Gary Linke’s (AKA The Missing Linke) list of favourite deals will provide an amusing antidote to the pessimists...
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- Feb 14
- 5 min
Qatar: Looking For Locals (and Legacy)
Many of us in the sports industry have been talking about Qatar for years. Now, less than a week away from the FIFA World Cup Qatar 2022,...
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- Feb 14
- 4 min
Navigating The Sports Industry as a 2022 Graduate
If you’d have told me 6 months ago that I would be working within one of the top Sports Marketing agencies in the UK, I would have...
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- Feb 14
- 5 min
Sport and Web3 - the debate continues....
By Eddie May and David Orman Over the last couple of years, Web3 has become a huge subject in the sports industry. If you’re still in the...
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- Feb 14
- 6 min
My Favourite sports digital executions.....
What makes a great piece of digital content and how can sports organisations maximise the commercial opportunities that they can provide?...
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- Feb 14
- 5 min
The opportunity for sports brands in ‘The Metaverse’
Earlier this month I left the warm confines and storied halls of Wimbledon to start a new creative agency - Doppelgänger - alongside...
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- Feb 14
- 5 min
Fear of Sponsorship Measurement
As COVID restrictions have all but gone and confidence rises in the viability of major sports events, we have seen a lot of major...
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- Feb 14
- 4 min
The measurement & evaluation of sponsorship...
“If you don’t invest 5% of your budget in research, you don’t know what you’re doing” This was the headline that caught my attention from...
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- Feb 14
- 4 min
A Founders Story.......
What is the founder(s) background? Donald began his career in 2006 at the (of its time) iconic consumer PR shop Shine Communications,...
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- Feb 14
- 5 min
Young people are the future....
The sports biz has something of an obsession with “Gen Z” - constantly analysing, debating and attempting to second-guess what these...
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- Feb 14
- 8 min
Best Sports Stars Podcasts...
Podcasting is becoming a very attractive medium for former sports stars. Creating a podcast around a strong sporting personality lays the...
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