Sponsorship: Avoid basic (and costly) errors
Rated 5 out of 5 stars.
(1)By Ian Thompson A few weeks ago I had lunch with an old client, friend and member of the European Sponsorship Association board. Aside...
top of page
- Feb 14
- 7 min
My Top 10....
With the end of 2020 just days away, we ask Gary Linke of The Missing Linke to list his favourite new brand partnerships of the year and...
60
- Feb 14
- 3 min
Is there a place for purpose in sponsorship? Maybe. But don’t lose sleep over it.
Is there a place for purpose in sponsorship? Maybe. But don’t lose sleep over it.
60
- Feb 14
- 2 min
Is Sponsorship ROI an afterthought?
Sports rights holders continue to come under fire for failing to measure success and show ROI. A 2019 survey by Kantar explored advertisers
30
- Feb 14
- 6 min
Gary Linke offers 5 more lessons on how to build a sales career in sport
I have been genuinely surprised by the positive reaction to my first five lessons from the sports business, especially on LinkedIn and...
10
- Feb 14
- 4 min
What Gary Linke learnt from 20 years of doing deals in the sports biz
I’m by no means a high flier, more of a late developer. Sometimes I’m seen as a bit of an underdog and not someone who creates a great...
20
- Dec 16, 2020
- 7 min
My Top 10....
With the end of 2020 just days away, we ask Gary Linke of The Missing Linke to list his favourite new brand partnerships of the year and...
7140
- Aug 3, 2020
- 3 min
Is there a place for purpose in sponsorship? Maybe. But don’t lose sleep over it.
Is there a place for purpose in sponsorship? Maybe. But don’t lose sleep over it.
3660
- Jul 13, 2020
- 2 min
Is Sponsorship ROI an afterthought?
Sports rights holders continue to come under fire for failing to measure success and show ROI. A 2019 survey by Kantar explored advertisers
3270
- Mar 26, 2020
- 6 min
Gary Linke offers 5 more lessons on how to build a sales career in sport
I have been genuinely surprised by the positive reaction to my first five lessons from the sports business, especially on LinkedIn and...
2970
- Jan 31, 2020
- 4 min
What Gary Linke learnt from 20 years of doing deals in the sports biz
I’m by no means a high flier, more of a late developer. Sometimes I’m seen as a bit of an underdog and not someone who creates a great...
1,5680
bottom of page