WHY IS THE NFL SO SOCIALIST - AND WHAT CAN OTHER SPORTS LEAGUES LEARN FROM IT?
By Buddhika Rajapakse and Jacques Bassili The NFL is as synonymous with America as apple pie, democracy, freedom of speech, and free...
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Rated 5 out of 5 stars.(1)
Mar 21, 20234 min read
My favourite sports books.....
Mark Thompson is the COO of Burnley Football and a voracious reader of sports books. So we asked him to share his Top 10 favourite...
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Mar 10, 20234 min read
5 Ways to Unleash the Women's Sport Opportunity
1. Understand the unique audience Women’s sport offers a different audience to that of men’s sport. Obviously audiences vary by code,...
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Feb 14, 20235 min read
Qatar: Looking For Locals (and Legacy)
Many of us in the sports industry have been talking about Qatar for years. Now, less than a week away from the FIFA World Cup Qatar 2022,...
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Feb 14, 20235 min read
The opportunity for sports brands in ‘The Metaverse’
Earlier this month I left the warm confines and storied halls of Wimbledon to start a new creative agency - Doppelgänger - alongside...
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Feb 14, 20235 min read
Fear of Sponsorship Measurement
As COVID restrictions have all but gone and confidence rises in the viability of major sports events, we have seen a lot of major...
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Nov 19, 20203 min read
Are you listening to your own fans?
By Sophie Hind Voice technology is exploding and audio listening is booming, creating new channels to deliver new content. Sport is all...
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Aug 20, 20203 min read
Sponsors: Stop Being Proud!
By Ian Thompson It’s much used - but is being a ‘proud sponsor’ meaningless and wasteful? At the recent 70th Anniversary GP from...
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Aug 3, 20203 min read
Is there a place for purpose in sponsorship? Maybe. But don’t lose sleep over it.
Is there a place for purpose in sponsorship? Maybe. But don’t lose sleep over it.
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Jun 19, 20203 min read
Sport for all should be a fundamental principle of our society, especially for children.
Following weeks of tension over school reopening plans the government and unions clashed on Wednesday (17th June), with debate focused on so
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Apr 17, 20203 min read
The importance of taking stock
The industry press is awash with views on marketing in the time of you know what. Some is useful, but it’s often hard to separate myth...
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Jan 27, 20206 min read
What I learnt from doing 40 podcasts in 40 weeks
The first episode of the Unofficial Partner podcast went live on April 4th last year. It was a one to one conversation between me and...
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Mar 8, 20192 min read
Alexa, what's the Six Nations worth?
Is AI the answer to sponsorship's big questions? I heard the word ‘machine’ used as a verb the other day. The scene was yet another panel...
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