Tech Trends for Sports Organisations in 2024

By Lou Fargeot As we navigate into a new year, the sports sector is steadily upping its tech game. Not traditionally the trailblazer in...

A Guide to Getting the Most from Your Technology Partner: Mistakes to Avoid and Fixes to Implement

By Lou Fargeot The Sports industry is digitally evolving. But despite advances in the technology available to us, many of the challenges...

How sports world will need to collaborate on first-party data to reach fans

By Mike Falconer Sport has a massive global following of passionate fans. So, it is no surprise that a broad range of consumer brands and...

Rethinking the Web 3.0 Narrative in the Sports Industry

By Tim Magnell In recent years, the sports industry has been buzzing with discussions about Web 3.0 and blockchain. However, it's...

Sport and Web3 - the debate continues....

By Eddie May and David Orman Over the last couple of years, Web3 has become a huge subject in the sports industry. If you’re still in the...

The opportunity for sports brands in ‘The Metaverse’

Earlier this month I left the warm confines and storied halls of Wimbledon to start a new creative agency - Doppelgänger - alongside...

Howzat!

There is an age-old saying in cricket that “catches win matches”, something that has long been accepted as a universal truth. Certainly,...

Is this what working in the music industry felt like in 2003?

Richard Ayers has been selling the future for most of his adult life, since he was the only nerd in the Radio 4 Today studio, teaching...

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