Sponsorship: Avoid basic (and costly) errors
Rated 5 out of 5 stars.
(1)By Ian Thompson A few weeks ago I had lunch with an old client, friend and member of the European Sponsorship Association board. Aside...
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- Feb 14
- 7 min
My Top 10....
With the end of 2020 just days away, we ask Gary Linke of The Missing Linke to list his favourite new brand partnerships of the year and...
60
- Feb 14
- 3 min
The world of sport has changed, not just the players on the pitch but for everyone that works in it
By Oli Walsh Almost a year since the outbreak, we have all been affected by Coronavirus in different ways. I wanted to share my story...
30
- Feb 14
- 3 min
Sponsors: Stop Being Proud!
By Ian Thompson It’s much used - but is being a ‘proud sponsor’ meaningless and wasteful? At the recent 70th Anniversary GP from...
2260
- Feb 14
- 3 min
Is there a place for purpose in sponsorship? Maybe. But don’t lose sleep over it.
Is there a place for purpose in sponsorship? Maybe. But don’t lose sleep over it.
60
- Feb 14
- 3 min
"Self-interest drives sports sponsorship"?
By Ian Thompson In many respects, sponsorship has been through a period of boom. Over the last 5 years or so, revenues have grown by...
10
- Feb 14
- 2 min
Is Sponsorship ROI an afterthought?
Sports rights holders continue to come under fire for failing to measure success and show ROI. A 2019 survey by Kantar explored advertisers
30
- Feb 14
- 3 min
The importance of taking stock
The industry press is awash with views on marketing in the time of you know what. Some is useful, but it’s often hard to separate myth...
00
- Feb 14
- 4 min
What Gary Linke learnt from 20 years of doing deals in the sports biz
I’m by no means a high flier, more of a late developer. Sometimes I’m seen as a bit of an underdog and not someone who creates a great...
20
- Feb 14
- 4 min
Is there more to the sponsor-fan relationship than money?
Sponsorship is a machine that seems to just keep on growing. According to IEG, sponsorship spending grew at a rate of about 4-5% every...
20
- Dec 16, 2020
- 7 min
My Top 10....
With the end of 2020 just days away, we ask Gary Linke of The Missing Linke to list his favourite new brand partnerships of the year and...
7140
- Nov 9, 2020
- 3 min
The world of sport has changed, not just the players on the pitch but for everyone that works in it
By Oli Walsh Almost a year since the outbreak, we have all been affected by Coronavirus in different ways. I wanted to share my story...
5400
- Aug 20, 2020
- 3 min
Sponsors: Stop Being Proud!
By Ian Thompson It’s much used - but is being a ‘proud sponsor’ meaningless and wasteful? At the recent 70th Anniversary GP from...
3,0240
- Aug 3, 2020
- 3 min
Is there a place for purpose in sponsorship? Maybe. But don’t lose sleep over it.
Is there a place for purpose in sponsorship? Maybe. But don’t lose sleep over it.
3660
- Jul 15, 2020
- 3 min
"Self-interest drives sports sponsorship"?
By Ian Thompson In many respects, sponsorship has been through a period of boom. Over the last 5 years or so, revenues have grown by...
1900
- Jul 13, 2020
- 2 min
Is Sponsorship ROI an afterthought?
Sports rights holders continue to come under fire for failing to measure success and show ROI. A 2019 survey by Kantar explored advertisers
3270
- Apr 17, 2020
- 3 min
The importance of taking stock
The industry press is awash with views on marketing in the time of you know what. Some is useful, but it’s often hard to separate myth...
2190
- Jan 31, 2020
- 4 min
What Gary Linke learnt from 20 years of doing deals in the sports biz
I’m by no means a high flier, more of a late developer. Sometimes I’m seen as a bit of an underdog and not someone who creates a great...
1,5680
- Jan 24, 2020
- 4 min
Is there more to the sponsor-fan relationship than money?
Sponsorship is a machine that seems to just keep on growing. According to IEG, sponsorship spending grew at a rate of about 4-5% every...
1270
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