Rethinking the Web 3.0 Narrative in the Sports Industry
By Tim Magnell In recent years, the sports industry has been buzzing with discussions about Web 3.0 and blockchain. However, it's...
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- Jun 1
- 3 min
Let the Brand see the Front of Shirt!
By Sam Graham Intro On Thursday 13th April 2023, the Premier League announced that their clubs collectively agreed to withdraw gambling...
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- Apr 12
- 4 min
Sponsorship: Avoid basic (and costly) errors
Rated 5 out of 5 stars.
(1)By Ian Thompson A few weeks ago I had lunch with an old client, friend and member of the European Sponsorship Association board. Aside...
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- Mar 10
- 4 min
5 Ways to Unleash the Women's Sport Opportunity
1. Understand the unique audience Women’s sport offers a different audience to that of men’s sport. Obviously audiences vary by code,...
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- Feb 14
- 4 min
Navigating The Sports Industry as a 2022 Graduate
If you’d have told me 6 months ago that I would be working within one of the top Sports Marketing agencies in the UK, I would have...
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- Feb 14
- 6 min
My Favourite sports digital executions.....
What makes a great piece of digital content and how can sports organisations maximise the commercial opportunities that they can provide?...
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- Feb 14
- 5 min
Fear of Sponsorship Measurement
As COVID restrictions have all but gone and confidence rises in the viability of major sports events, we have seen a lot of major...
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- Feb 14
- 4 min
The measurement & evaluation of sponsorship...
“If you don’t invest 5% of your budget in research, you don’t know what you’re doing” This was the headline that caught my attention from...
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- Feb 14
- 4 min
A Founders Story.......
What is the founder(s) background? Donald began his career in 2006 at the (of its time) iconic consumer PR shop Shine Communications,...
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- Feb 14
- 5 min
Young people are the future....
The sports biz has something of an obsession with “Gen Z” - constantly analysing, debating and attempting to second-guess what these...
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- Dec 16, 2020
- 7 min
My top 10 partnership deals in 2020
With the end of 2020 just days away, we ask Gary Linke of The Missing Linke to list his favourite new brand partnerships of the year and...
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- Nov 9, 2020
- 3 min
The world of sport has changed, not just the players on the pitch but for everyone that works in it
By Oli Walsh Almost a year since the outbreak, we have all been affected by Coronavirus in different ways. I wanted to share my story...
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- Aug 20, 2020
- 3 min
Sponsors: Stop Being Proud!
By Ian Thompson It’s much used - but is being a ‘proud sponsor’ meaningless and wasteful? At the recent 70th Anniversary GP from...
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- Aug 3, 2020
- 3 min
Is there a place for purpose in sponsorship? Maybe. But don’t lose sleep over it.
Is there a place for purpose in sponsorship? Maybe. But don’t lose sleep over it.
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- Jul 15, 2020
- 3 min
"Self-interest drives sports sponsorship"?
By Ian Thompson In many respects, sponsorship has been through a period of boom. Over the last 5 years or so, revenues have grown by...
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- Jul 13, 2020
- 2 min
Is Sponsorship ROI an afterthought?
Sports rights holders continue to come under fire for failing to measure success and show ROI. A 2019 survey by Kantar explored advertisers
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- Apr 17, 2020
- 3 min
The importance of taking stock
The industry press is awash with views on marketing in the time of you know what. Some is useful, but it’s often hard to separate myth...
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- Jan 31, 2020
- 4 min
What Gary Linke learnt from 20 years of doing deals in the sports biz
I’m by no means a high flier, more of a late developer. Sometimes I’m seen as a bit of an underdog and not someone who creates a great...
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- Jan 24, 2020
- 4 min
Is there more to the sponsor-fan relationship than money?
Sponsorship is a machine that seems to just keep on growing. According to IEG, sponsorship spending grew at a rate of about 4-5% every...
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