Oct 232 minSports MarketingHow sports world will need to collaborate on first-party data to reach fansBy Mike Falconer Sport has a massive global following of passionate fans. So, it is no surprise that a broad range of consumer brands and...
Oct 174 minSports AnalyticsDissertation: An Investigation into decision making in football substitutions in the English PremierBy Nikhil Waugh When Keith Peacock became the first player to enter the field of play as a substitute in the English Football League on...
Feb 145 minSports MarketingFear of Sponsorship MeasurementAs COVID restrictions have all but gone and confidence rises in the viability of major sports events, we have seen a lot of major...
Feb 144 minSports MarketingThe measurement & evaluation of sponsorship...“If you don’t invest 5% of your budget in research, you don’t know what you’re doing” This was the headline that caught my attention from...
Feb 145 minSports MarketingYoung people are the future.... The sports biz has something of an obsession with “Gen Z” - constantly analysing, debating and attempting to second-guess what these...
Jul 13, 20202 minSports MarketingIs Sponsorship ROI an afterthought?Sports rights holders continue to come under fire for failing to measure success and show ROI. A 2019 survey by Kantar explored advertisers