Kitman Labs - The Founders Story

By Stephen Smith What is the founder(s) background? My background is in sports medicine, and I hold an undergraduate sports medicine...

Scaling Data and Digital Assets to Scale Revenue

By Sam Graham Intro In Kieran Maguire’s book Unfit & Proper Persons, the finances required to grow a football club are spelt out in...

From Fan Loyalty to Bottom-line Growth: Harnessing the Power of Data in Sports

By John Grabowski Fan data in 2024 The unwavering support of fans has always been crucial for sports clubs and football teams, often...

How sports world will need to collaborate on first-party data to reach fans

By Mike Falconer Sport has a massive global following of passionate fans. So, it is no surprise that a broad range of consumer brands and...

Dissertation: An Investigation into decision making in football substitutions in the English Premier

By Nikhil Waugh When Keith Peacock became the first player to enter the field of play as a substitute in the English Football League on...

Fear of Sponsorship Measurement

As COVID restrictions have all but gone and confidence rises in the viability of major sports events, we have seen a lot of major...

The measurement & evaluation of sponsorship...

“If you don’t invest 5% of your budget in research, you don’t know what you’re doing” This was the headline that caught my attention from...

Young people are the future....

The sports biz has something of an obsession with “Gen Z” - constantly analysing, debating and attempting to second-guess what these...

Is Sponsorship ROI an afterthought?

Sports rights holders continue to come under fire for failing to measure success and show ROI. A 2019 survey by Kantar explored advertisers

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