Feb 142 minSports MarketingIs Sponsorship ROI an afterthought?Sports rights holders continue to come under fire for failing to measure success and show ROI. A 2019 survey by Kantar explored advertisers
Jul 13, 20202 minSports MarketingIs Sponsorship ROI an afterthought?Sports rights holders continue to come under fire for failing to measure success and show ROI. A 2019 survey by Kantar explored advertisers
