How sports world will need to collaborate on first-party data to reach fans
By Mike Falconer Sport has a massive global following of passionate fans. So, it is no surprise that a broad range of consumer brands and...
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- Oct 17
- 4 min
Dissertation: An Investigation into decision making in football substitutions in the English Premier
By Nikhil Waugh When Keith Peacock became the first player to enter the field of play as a substitute in the English Football League on...
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- Feb 14
- 5 min
Fear of Sponsorship Measurement
As COVID restrictions have all but gone and confidence rises in the viability of major sports events, we have seen a lot of major...
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- Feb 14
- 4 min
The measurement & evaluation of sponsorship...
“If you don’t invest 5% of your budget in research, you don’t know what you’re doing” This was the headline that caught my attention from...
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- Feb 14
- 5 min
Young people are the future....
The sports biz has something of an obsession with “Gen Z” - constantly analysing, debating and attempting to second-guess what these...
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- Jul 13, 2020
- 2 min
Is Sponsorship ROI an afterthought?
Sports rights holders continue to come under fire for failing to measure success and show ROI. A 2019 survey by Kantar explored advertisers
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