Jan 31, 20204 minThe Rights MarketWhat Gary Linke learnt from 20 years of doing deals in the sports biz I’m by no means a high flier, more of a late developer. Sometimes I’m seen as a bit of an underdog and not someone who creates a great...
Jan 24, 20204 minBrand PurposeIs there more to the sponsor-fan relationship than money? Sponsorship is a machine that seems to just keep on growing. According to IEG, sponsorship spending grew at a rate of about 4-5% every...
Mar 8, 20192 minStrategyAlexa, what's the Six Nations worth?Is AI the answer to sponsorship's big questions? I heard the word ‘machine’ used as a verb the other day. The scene was yet another panel...