"New" sports podcasts - My Top 10
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By Jim Salveson Discoverability remains one of the biggest challenges in podcasting. New shows attempting to break into the market face...
- Jun 1, 2023
- 3 min
Let the Brand see the Front of Shirt!
By Sam Graham Intro On Thursday 13th April 2023, the Premier League announced that their clubs collectively agreed to withdraw gambling...
428 views0 comments
- May 3, 2023
- 4 min
Sports Movies - My Top 10
By Ishveen Jolly, CEO & Founder of OpenSponsorship Moneyball Moneyball highlights a baseball manager who is tasked with building a...
182 views0 comments
- Apr 18, 2023
- 2 min
The "Gen Z Football Report"
The "Gen Z Football Report" explores the attitudes, behaviours, and trends of Generation Z towards football, providing actionable...
292 views0 comments
- Apr 12, 2023
- 4 min
Sponsorship: Avoid basic (and costly) errors
By Ian Thompson A few weeks ago I had lunch with an old client, friend and member of the European Sponsorship Association board. Aside...
552 views1 comment
- Mar 21, 2023
- 4 min
My favourite sports books.....
Mark Thompson is the COO of Burnley Football and a voracious reader of sports books. So we asked him to share his Top 10 favourite...
476 views0 comments
- Mar 10, 2023
- 4 min
5 Ways to Unleash the Women's Sport Opportunity
1. Understand the unique audience Women’s sport offers a different audience to that of men’s sport. Obviously audiences vary by code,...
214 views0 comments
- Feb 27, 2023
- 3 min
OK COMPUTER VISION
I’ve spent my last four years at Sportradar working with a form of artificial intelligence called Computer Vision which teaches...
276 views0 comments
- Feb 14, 2023
- 4 min
Everyone knows the digital age has turned traditional sponsorship models on their head but.......
Digital is changing sport's fans behaviour
30 views0 comments
- Feb 14, 2023
- 3 min
Golf Instruction 2.0
Expedited by disruptions to in-person teaching as a result of the pandemic, the world of golf instruction has had to adapt to the times...
11 views0 comments
- Feb 14, 2023
- 9 min
Best 2022 Partnership Deals.....
Now in its third year, Gary Linke’s (AKA The Missing Linke) list of favourite deals will provide an amusing antidote to the pessimists...
171 views0 comments
- Feb 14, 2023
- 6 min
2022 World Cup........ of Kits
For the last two seasons, I’ve written a review of the Premier League kits for the good folks at UP Towers. Good old fashioned Top 10s....
6 views0 comments
- Feb 14, 2023
- 5 min
Qatar: Looking For Locals (and Legacy)
Many of us in the sports industry have been talking about Qatar for years. Now, less than a week away from the FIFA World Cup Qatar 2022,...
14 views0 comments
- Feb 14, 2023
- 4 min
Navigating The Sports Industry as a 2022 Graduate
If you’d have told me 6 months ago that I would be working within one of the top Sports Marketing agencies in the UK, I would have...
9 views0 comments
- Feb 14, 2023
- 5 min
Sport and Web3 - the debate continues....
By Eddie May and David Orman Over the last couple of years, Web3 has become a huge subject in the sports industry. If you’re still in the...
19 views0 comments
- Feb 14, 2023
- 6 min
My Favourite sports digital executions.....
What makes a great piece of digital content and how can sports organisations maximise the commercial opportunities that they can provide?...
42 views0 comments
- Feb 14, 2023
- 5 min
The opportunity for sports brands in ‘The Metaverse’
Earlier this month I left the warm confines and storied halls of Wimbledon to start a new creative agency - Doppelgänger - alongside...
53 views0 comments
- Feb 14, 2023
- 5 min
Fear of Sponsorship Measurement
As COVID restrictions have all but gone and confidence rises in the viability of major sports events, we have seen a lot of major...
50 views0 comments
- Feb 14, 2023
- 4 min
Best EPL kits 2022/21....
There are a few things that football fans have to get used to this season. An early start date. A mid-season World Cup. Five substitutes...
6 views0 comments
- Feb 14, 2023
- 4 min
The measurement & evaluation of sponsorship...
“If you don’t invest 5% of your budget in research, you don’t know what you’re doing” This was the headline that caught my attention from...
162 views0 comments
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