1. Understand the unique audience Women’s sport offers a different audience to that of men’s sport. Obviously audiences vary by code,...

Now in its third year, Gary Linke’s (AKA The Missing Linke) list of favourite deals will provide an amusing antidote to the pessimists...

Many of us in the sports industry have been talking about Qatar for years. Now, less than a week away from the FIFA World Cup Qatar 2022,...

If you’d have told me 6 months ago that I would be working within one of the top Sports Marketing agencies in the UK, I would have...

By Eddie May and David Orman Over the last couple of years, Web3 has become a huge subject in the sports industry. If you’re still in the...

What makes a great piece of digital content and how can sports organisations maximise the commercial opportunities that they can provide?...

Earlier this month I left the warm confines and storied halls of Wimbledon to start a new creative agency - Doppelgänger - alongside...

As COVID restrictions have all but gone and confidence rises in the viability of major sports events, we have seen a lot of major...

“If you don’t invest 5% of your budget in research, you don’t know what you’re doing” This was the headline that caught my attention from...

What is the founder(s) background? Donald began his career in 2006 at the (of its time) iconic consumer PR shop Shine Communications,...

The sports biz has something of an obsession with “Gen Z” - constantly analysing, debating and attempting to second-guess what these...

Podcasting is becoming a very attractive medium for former sports stars. Creating a podcast around a strong sporting personality lays the...

Like many others who stepped foot into the UK for the first time, one of the things I asked was where I could find good basketball - both...