GoalGiving! Back your team, and changes lives....
top of page
What is the founder(s) background? We (Andy and Oli) are long time friends having met when we both worked in Brussels in 2005. Andy is a...
- Oct 20, 2021
- 5 min
Let’s play the sports marketing cliché game!
Sport loves a cliché, Brian. And, at the end of the day, sports marketing is no different. In fact, quite a lot of the discourse and...
228 views0 comments
- Sep 14, 2021
- 4 min
The battle of the formats.....
It’s been another intriguing - if not baffling - week in sports business, seeing the latest two ‘innovations’ to two very much loved...
106 views0 comments
- Sep 10, 2021
- 5 min
Talking about a data revolution.....
Football clubs, like any other company, constantly strive to find a competitive edge over their rivals that will bring them success on...
119 views0 comments
- Aug 16, 2021
- 4 min
Top EPL kits....
Fans are back in the grounds. The breakaway ESL is a distant memory (give it up Juve, Barca and Real). And Premier League football is...
120 views0 comments
- Aug 5, 2021
- 2 min
Sponsorship: It’s a Cinch!
By Ian Thompson (Concise Oxford Dictionary: Cinch = a sure thing, a certainty, an easy task) It appears that if you’re a sporting rights...
336 views0 comments
- Jul 14, 2021
- 3 min
The Power of Sustainable Sponsorship in Sport
By Thomas Hal Robson-Kanu In the three years since we launched The Turmeric Co., my ambition has always been to bring a product to market...
77 views0 comments
- Jun 10, 2021
- 3 min
Sponsorship’s Biggest Challenge?
By Ian Thompson The answer to this question will clearly depend on a variety of factors - your level of experience, whether you’re...
411 views0 comments
- May 17, 2021
- 5 min
Empower the athlete’s voice by protecting their mental health
Sport is playing an important role in the mental health discussion globally. Radha Balani, director of design and facilitation at sport...
72 views0 comments
- Apr 26, 2021
- 7 min
My top 10 sports adverts
By Matt Campbell, It’s sacrilege I know, but I think people cheat on Desert Island Discs. There, I’ve said it. I don’t think they are...
402 views0 comments
- Apr 22, 2021
- 3 min
A plea to sponsors – it’s time for some direction
It’s been a tough year. But I’m pretty bullish on the future of sports marketing. It’s afforded many the opportunity to take a step back....
191 views0 comments
- Apr 12, 2021
- 4 min
My top 10 football TikTok accounts
Many believe sport is facing an unprecedented challenge in its ability to attract young fans. Therefore it's key that sport adapts and...
199 views0 comments
- Mar 21, 2021
- 7 min
Who didn’t eat all your pies?
By Gary Linke I was recently asked by a PL Club, with some notable rivalries, whether there is any evidence that if a brand sponsors one...
768 views0 comments
- Mar 10, 2021
- 3 min
Everybody’s talking......
By Martin Cloake I was on the phone to my mum earlier. “How are the Spurs getting on?”, she asked. “It’s funny you should ask that,” I...
105 views0 comments
- Mar 4, 2021
- 6 min
Changing lives through sport.......
by Ben Wyatt, Greenhouse Sports As we mark the unwanted anniversary of the pandemic, these words, like most lives in the past year, have...
63 views0 comments
- Feb 22, 2021
- 5 min
Despatches from the sports start-up front-line....
My background: I did my Bachelors in Computer Applications and have a Masters in Computer Management and a Masters in Software Systems. I...
1,154 views0 comments
- Jan 25, 2021
- 2 min
Rethinking Rugby: Playing the (commercial) advantage in the women’s game
By Charlie Willett When Sky Sports announced the postponement of the Women's Six Nations, the comments on Instagram were depressingly...
276 views0 comments
- Jan 18, 2021
- 5 min
My top 10 sports podcasts
1) American Prodigy - Freddy Adu Back in 2014, the "Serial" podcast set the bar for podcasting. It was fantastic journalism combined with...
578 views0 comments
- Jan 8, 2021
- 3 min
Hear that? It’s the sound of money escaping.....
By Sophie Hind Smart Speakers and Voice First Technology are opening up exciting new marketing channels and offering sports fans a brand...
103 views0 comments
- Dec 21, 2020
- 3 min
From our own correspondent...
Most people who have a working knowledge of the industry in Latin America will agree that the footballing landscape in the region is...
65 views0 comments
bottom of page